Your business may have great potential, but if your website is not of good quality, chances are that your potential customers will not be attracted and will not stay on your website for long.
Basically, if your website looks unprofessional, it will make your company look unprofessional, which can seriously damage your reputation and business plans.
In this sense, how do you ensure that you project the correct image?
There are no set rules, but there are some simple ways to create a good impression and keep your visitors for a long time. Here are seven simple web design strategies to ensure your business is viewed in the best possible light.
Select the appropriate background and font
One source can set the tone for your entire web page . Fonts that look cheap will give you the impression that your products and services are cheap too, and fonts that are hard to read will send your bounce rates through the roof.
Sans serifs fonts (without the curly bits) are easier to read on computer screens, and black or gray fonts on an off-white background are easy on the eyes.
You can also be inspired by big brand web pages that use white space around text to create a sense of luxury and clarity.
Use a bookmark icon
Bookmarked icons are the small icons that appear next to the name of your web page in the internet browser and to the right of the name of the web page if the latter is a favorite.
As well as strengthening your brand image, they help your web pages stand out when someone bookmarks your web page.
Use large images
Apart from the text, it is the images that make an ordinary-looking web page more special and memorable.
The growing trend for large images on web pages tells a story: Today’s consumers are enthralled when they see clearer images that are aligned with the overall message of a business. The Apple website is an excellent example of this.
If your budget allows, instead of using images of stock , hire a professional photographer. It’s a worthwhile investment when you consider how much this could impact your credibility in the eyes of potential clients.
Keep it simple
Having a professional looking website doesn’t mean you need to add Flash elements to it. In fact, like superior designs, less is more.
Just look at any fancy online store . Compared to a bargain store, there are fewer displays and much more room to draw attention to value products on sale.
The same principle can be applied to web pages.
Keep your website organized and orderly to convey a sense of professionalism. That will also help you direct your visitor’s attention to the things that really matter on each page.
Choose your color scheme carefully
Like fonts and backgrounds, color schemes can greatly impact the branding and charm of your website.
Many quality brands avoid using vibrant colors and high-contrast color combinations. Subtler shades tend to look more professional and less cheap .
If you want to browse through various color schemes or create your own, online tools like Adob Kuler are perfect for professionals and amateur designers .
Don’t forget the small screens
Taking care of mobile clients is more important than ever, especially since mobile friendliness is now a Google ranking factor.
With so many people accessing the web via their smartphones , responsive web designs are crucial in the battle for customer service.
If your website doesn’t look good on small screens, you won’t look modern and professional.
Work with the right design agency
Unless you’re a professional, making design changes to a web page can be difficult. One small mistake in coding can ruin an entire web page. Fortunately, there are many tools, like WordPress, that allow amateurs to create web pages.
However, if you want to captivate your audience, it would be best to invest in a professionally designed page where people want to stay and return in the future.
This can be costly up front, but professional design can benefit your business in the long run and can make you have a website that you can be proud of.